2008-2012年中国巧克力行业市场深度调研及发展趋势市场分析及发展趋势研究报告

　　Presently, the industrial competition degree of China’s chocolate market is low, and the competing products are comparatively less and accordingly it has a great development potential. The top 20 heavyweight chocolate enterprises in the world have all entered into China, and the variety of imported chocolate brands of chocolates made by joint ventures reaches more than 70; the continuously entering of imported chocolate brands accelerates the ineternationized competition and evolution progress of China’s chocolate market. The importing quantity of China’s chocolate foods from 2006 to 2007 showed a rising trend; the importing quantity of chocolate in China in 2006 was 15,547,134 kg, while that in 2007 was 17,432,027 kg, being increased by 12.12% year on year. On the other hand, China’s exporting quantity was also increasing every year, the exporting quantity of China’s chocolate in 2006 was 18,659,013 kg, while that in 2007 was 21,348,669 kg, which was increased by 14.41% than 2006.

　　The competing chocolate enterprises in China have been differentiated into three camps: the first camp is the foreign-funded brands represented by Dove, Cadbury Schweppes, Hersheys, Ferrero Rocher, etc., which occupy the overwhelming portion of top grade chocolate market; the second camp is the joint venture brands represented by Le-Conte and Caesarwave, which dominate the middle grade chocolate market; the third camp is the domestic brands of China represented by Shanghai Shenfeng and Golden Monkey Group, which take over the major portions of low grade chocolate market. The sales trends of imported brands and joint venture brands show a powerful momentum of growth, while the domestic brands have a poor performance: whether in the brand promotion and advertisement of high end market or the product launch, market relationship or sales promotions of low end market, and whether in the market share or product popularity, the imported and joint venture brands all occupy the prominent positions. Regarding domestic brands, except that Le-Conte cholocate ranks in the top three, and Shenfeng and Caesarwave cut a figure, all other brands perfom poorly. The current annual consumption amount of chocolate in China is about RMB3 billion, with an average consumption of 40-70g per capita; the total market of about USD 350 million seems large, but in fact it possesses only 0.5% of the world market. The annual chocolate consumption per capita in Europe is more than 7kg, and that in South Korea and Japan is about 2kg, and it is estimated that the future chocolate market in China will witness an annual growth rate of 10-15%. So China’s chocolate market has a great development potential.

Section 1 Related Concept for Chocolate

I. Definition for Chocolate

II. Pharmaceutical Knowledge for Chocolate

Section 2 Classification of Chocolate

I. Classification According to Its Component

II. Classification according to Its Additives

Section 3 Technology of Chocolate

I. Basic Production Process

II. Key controlling notes

III. Safety Problem of Quality

Section 4 Preparation and Tempering of Chocolate

I Cutting Chocolate

II. Melting Chocolate

III. Tempering Chocolate

Section 5 Culture of chocolate

I. Culture of Chocolate

II. History of Chocolate

Section 1 The Overview of World Chocolate Development in 2008

I. Consequence Analysis on Mars Purchasing Wrigley

II. Candy Chocolate Development Status of Retail Business Own Brands at Abroad

III. The Characteristics of International Candy Chocolate Development

Section 2 Market Analysis of World Chocolate Industry

I. The Overview of World Candy Chocolate Market

II. Chinese Chocolate Quality Improvement and How to Be in Line with International Practice

Chapter 3 Operation Analysis for Chocolate Industry in Main Countries in World in 2008

Section 1 USA

I. The Overview on Candy Chocolate Market in USA

II. Bright Prospects for Weight-Loss Candy Sales Market

III. Health is Favored in US’s Chocolate Market

IV. Organic Chocolate Market is Popular

Section 2 Britain

I. Introduction of British Candy & Chocolate Market

II. Continuous Development of New Brands and Rapid Development in British Candy Industry

III. Increase of Market Demands of Refining Chocolate

Section 3 Other Countries

I. Present Conditions of French Candy & Chocolate Market

II. Analysis on Japan’s Chocolate Market

III. Germany

IV. Australia

Section 1 Wm.Wrigley Jr.Company

I. Profiles

II. Key Candy Business Developed by Wrigley

III. The Road to Success of Wrigley

Section 2 Mars

I. Profiles

II. Principles of “Mars Triangle”

III. Program Management of New Business

Section 3 Nestle Group

I. Profile

II. Development History of Nestle Brand

III. Development Strategy of Nestle

IV. Brief Introduction of Modules Marketing of Nestle

Section 4 Weijue Candy & Foods Co., Ltd.

I. Profile

II. Road to Success of Weijue Candy & Foods in China

III. Thoughts Brought by the Success of UHA

Section 5 Cadbury Schweppes

I. Profile

II. Development History of Cadbury Schweppes

III. Cadbury Schweppes will Split and Improve the Chocolate Strategy

Section 6 Ferrero Rocher

I. Profile

II. Analysis on Marketing Strategy of Ferrero Rocher

III. Few Innovation of Candy Tycoon, Ferrero Rocher

Section 1 Analysis on Chinese Macroeconomic Environment in 2008

I. Review of the Development of Chinese Macroeconomic Environment

II. Analysis on Macro-Economic Operation in 2008

III. China’s Macro-Economy in 2008, from “Hot” to “Stable”

IV. Influences of Earthquake to Chinese Macro-Economy in 2008

V. Risk Analysis on Macro-Economic Operation in 2008

Section 2 Analysis on Standard and Regulations of China’s Chocolate Industry in 2008

I. Hygiene Standards of Chocolate

II. Details for the Examination of Production Licenses of Chocolate and Chocolate Products

III. China’s Trade Industrial Standards of Chocolate and Chocolate Products with Cocoa Butter Alternatives

Section 3 Analysis on Social Environment of China’s Chocolate Industry in 2008

Section 1 Analysis on Import and Export of China’s Chocolate in 2008

I. Analysis on Import of China’s Chocolate

II. Analysis on Export of China’s Chocolate

Graph 16 Analysis on Export Volume and Amount of Chocolate and Other Cocoa Food of China in 2006-2007

Section 2 Analysis on China’s Chocolate Market

I. Analysis on Characteristics of China’s Chocolate Market

II. Structural Analysis on China’s Chocolate Market

III. Chocolate Accounts for Half of Sweets Market

IV. Entry Conditions of International Chocolate Manufacturers in 2008

V. Quality Spot Sampling Conditions of Chocolate Products in 2008

VI. China’s Chocolate Market in 2008 is badly in Need of Reconstruction

VII. Analysis on the Existing Problems of China’s Chocolate Industrial Market

Section 3 New Products’ Development of China’s Chocolate and Chocolate Products in 2008

I. Innovation Conditions of Chocolate Ingredients

II. Chocolate Coating of Puffed Foods

III. Development of Chocolate’s Production Technology

Section 1 Production and Sales Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

I. Finished Products of China’s Candy, Chocolate and Confect Manufacturing

II. Gross Industrial Output Value (Current Price) of China’s Candy, Chocolate and Confect Manufacturing

III. Sales Income of China’s Candy, Chocolate and Confect Manufacturing

Section 2 Cost & Expense Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

I. Sales Costs of China’s Candy, Chocolate and Confect Manufacturing

II. Sales Expenses of China’s Candy, Chocolate and Confect Manufacturing

III. Management Expenses of China’s Candy, Chocolate and Confect Manufacturing

IV. Financial Expenses of China’s Candy, Chocolate and Confect Manufacturing

Section 3 Debt to Assets Ratio Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

I. Total Assets of China’s Candy, Chocolate and Confect Manufacturing

II. Total Debts of China’s Candy, Chocolate and Confect Manufacturing

III. Debt to Assets Ratio of China’s Candy, Chocolate and Confect Manufacturing

IV. Maintenance and Increment Ratios of China’s Candy, Chocolate and Confect Manufacturing

Section 4 Industrial Scale Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

I. Number of China’s Candy, Chocolate and Confect Manufacturing Enterprises

II. Average Amount of Whole Employees of China’s Candy, Chocolate and Confect Manufacturing

Section 5 Industrial Efficiency of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

I. Total Profits of China’s Candy, Chocolate and Confect Manufacturing

II. Ratio of Per-tax Profits to Gross Output Value of China’s Candy, Chocolate and Confect Manufacturing

III. Ratio of Profit to Cost of China’s Candy, Chocolate and Confect Manufacturing

IV. Ratio of Profit to Capital of China’s Candy, Chocolate and Confect Manufacturing

V. Capital Occupation Rate for Finished Products of China’s Candy, Chocolate and Confect Manufacturing

Section 6 Deficit Conditions of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

I. Number of Deficit Units of China’s Candy, Chocolate and Confect Manufacturing

II. Total Deficits of Enterprises of China’s Candy, Chocolate and Confect Manufacturing

Section 7 Major Economic Indexes of Enterprises with Different Scales of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

I. Major Economic Indexes of Large Enterprises of China’s Candy, Chocolate and Confect Manufacturing

II. Major Economic Indexes of Medium-Sized Enterprises of China’s Candy, Chocolate and Confect Manufacturing

III. Major Economic Indexes of Small Enterprises of China’s Candy, Chocolate and Confect Manufacturing

Section 8 Major Economic Indexes of Enterprises with Different Economic Types of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

I. Major Economic Indexes of State-Owned Enterprises of China’s Candy, Chocolate and Confect Manufacturing

II. Major Economic Indexes of Collective Enterprises of China’s Candy, Chocolate and Confect Manufacturing

III. Major Economic Indexes of Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confect Manufacturing

IV. Major Economic Indexes of Joint-Equity Enterprises of China’s Candy, Chocolate and Confect Manufacturing

V. Major Economic Indexes of Private Enterprises of China’s Candy, Chocolate and Confect Manufacturing

VI. Major Economic Indexes of Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confect Manufacturing

VII. Major Economic Indexes of Enterprises with Other Economic Types of China’s Candy, Chocolate and Confect Manufacturing

Section 9 Major Economic Indexes of Top Ten Enterprises in Sales Income of China’s Candy, Chocolate and Confect Manufacturing during 2007-2008

Section 1 Analysis on Brands of China’s Chocolate Industry

I. Introduction of Chocolate Brands

II. Origins of Chocolate Brands

III. Problems on China’s Chocolate Brands

IV. The Molding Road of China’s Chocolate Brands

Section 2 China’s Chocolate Brands will Involve Market Competition in 2008

I. Introduction of China’s Chocolate Brands

II. Analysis on the Way-out of China’s Chocolate

III. Positioning of China’s Chocolate Brands

IV. Molding of China’s Chocolate Brands

Section 1: Analysis on Consumption Demands of China’s Chocolate Market

I. Investigation on Consumption and Eating Frequency of Chocolate Consumers

II. Investigation on Consumer’s Purchase Frequency

III. Analysis on the Brands Most Frequently Eaten by Consumers

IV. Ranking of Ideal Brands of Consumers

V. Analysis on Factors Considered by Consumers on Purchasing Commodities

Section 2: Analysis on Consumers’ Behaviors of Chocolate Markets of China’s Major Cities in 2008

I. Analysis on Consumers’ Behaviors of Beijing

II. Analysis on Consumers’ Behaviors of Shanghai

III. Analysis on Consumers’ Behaviors of Guangzhou

IV. Analysis on Consumers’ Behaviors of Shenzhen

V. Analysis on Consumers’ Behaviors of Chengdu 1

Section 1: Structural Analysis on China’s Chocolate Market

I. Inrush of International Famous Brands Brings Forth Severe Market Competition to China’s Chocolate Market

II. Intensifying Competition between China’s Chocolate Enterprises

III. Lay Stress to Subdivision of China’s Chocolate Market

Section 2: Development Trends of China’s Chocolate Manufacturers in 2008

I. Analysis on Conditions of Production Means

II. Analysis on Conditions of Technological Development

III. Analysis on Conditions of Operation Development

Section 3: Analysis on Advantages and Disadvantages of International Chocolate Enterprises in 2008

Section 4: Analysis on Advantages and Disadvantages of China’s Local Chocolate Enterprises in 2008

I. Major Advantages

II. Major Disadvantages

III. Summary of Domestic Chocolate Market

Section 1: Dongguan Hsufuchi Foods Co., Ltd.

I. Enterprise Profile

II. Analysis on Operation of Enterprise in 2008

III. Analysis on Enterprise Competitive Advantages in 2008

IV. Analysis on Enterprise Future Development Goals

Section 2 Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. 162

I. Enterprise Profile

II. Analysis on Operation of Enterprise in 2008

III. Analysis on Enterprise Competitive Advantages in 2008

IV. Analysis on Enterprise Future Development Goals

Section 3 Fujian Yake Foods Co., Ltd.

I. Enterprise Profile

II. Analysis on Operation of Enterprise in 2008

III. Analysis on Enterprise Competitive Advantages in 2008

IV. Analysis on Enterprise Future Development Goals

Section 4 COFCO Le Conte Foods (Shenzhen) Co., Ltd.

I. Enterprise Profile

II. Analysis on Operation of Enterprise in 2008

III. Analysis on Enterprise Competitive Advantages in 2008

IV. Analysis on Enterprise Future Development Goals

Section 5 Guangdong Strong Group Co., Ltd.

I. Enterprise Profile

II. Analysis on Operation of Enterprise in 2008

III. Analysis on Enterprise Competitive Advantages in 2008

IV. Analysis on Enterprise Future Development Goals

Section 6 Golden Monkey Group Co., Ltd.

I. Enterprise Profile

II. Analysis on Operation of Enterprise in 2008

III. Analysis on Enterprise Competitive Advantages in 2008

IV. Analysis on Future Development Target of Enterprise

Section 1 Development of China Candy Industry in 2008

I. Development of China Candy Industry

II. Sales Ratio among Various Distribution Channels

III. Sales Ratio of Various Products in the Market

IV. Development of Candy Segment Market

Section 2 Analysis on Candy Yield of Provinces, Cities and the Whole Country from 2007 to 2008

I. Analysis on Candy Yield of Provinces, Cities and the Whole Country in 2007

II. Analysis on Candy Yield of Provinces, Cities and the Whole Country in 2008

Section 3 Analysis on the Development of China’s Candy Market in 2008

I. Analysis on Sales of the Candy Industry in China

II. Analysis on Candy Market in China

III. Healthy and Rapid Development of Candy Industry in 2008

IV. Analysis on Development Strategies of the Domestic Candy Enterprises in 2008

Section 4 Development Trend of China’s Candy Industry from 2009 to 2012

I. Foods Association of China promoting Candy Industry’s Brand Strategy

II. Analysis on developing Trend of China’s Candy Industry

III. Market Requirement in front of Future Candy Industry

Section 1 Functions of Package to Chocolate in China in 2008

I. Quality Guaranteeing

II. Protection

III. Stimulate Consumption

Section 2 Status of China’s Chocolate Package in 2008

I. Development Status

II. Existing Gap

III. Solutions

Section 3 Development Trend of China’s Chocolate Package in 2009-2012

I. Analysis on Chocolate’s Package Market

II. Development Trend of Standard Product Packager

III. Development Trend of Non-standard Product Packagers 2

IV. Analysis on package design trend

Section 1 Analysis on Development Trend of China Chocolate Market during 2009-2012

I. Development Trend of China’s Chocolate Market

II. Development Trend of Mars in China Market after Takeover of Wrigley

III. Prediction on Chocolate Market Growth in China in Future 10 Years

Section 2 Analysis on Development Trend of Chocolate Products in China during 2009-2012

I. Market Overview

II. Development Characteristics

III. Development of Injection Molded Chocolate Products

Section 3 Analysis on Market Profit of China’s Chocolate Industry during 2009-2012

Section 1 Operation Strategies of Chocolate Stores in China during 2009-2012

I. Plan of Opening Business

II. Operation Strategies

III. Return of Investment

Section 2 Strategies for Exploration of China’s Chocolate Market during 2009-2012

I. Market Status

II. Major Consumers

III. Suggested Strategies

IV. Scope of Objects

V. Cultural Marketing Strategies

Section 1 Analysis on Investment Environment of China’s Chocolate Industry from 2009 to 20

Section 2 Analysis on Investment Opportunity of China’s Chocolate Industry from 2009 to 2012

Section 3 Analysis on Investment Risk of China’s Chocolate Industry from 2009 to 2012

I. Risks of Market Competition

II. Business Risks

III. Risks of Policies:

IV. Risks of Entry and Exit

Section 4 Advices of Experts of Huajing Viewpoint

Graph 1 Critical Temperature for Tempering Chocolate

Graph 2 Market Share of Main Chocolate and Common Candy (Excluding Gum) Manufacturers

Graph 3 China’s Total GDP and Its Growing Status in the First Three Quarters from 2003 to 2008

Graph 4 Table of Physical and Chemical Index of Chocolate

Graph 5 Table of Bacteria Index

Graph 6 Change of Gross Retail Sales of Social Consumables from 2003 to the First Half Year of 2008

Graph 7 Price Movement of Consumer Price of the First Three Quarters of 2008 Compared with 2007 (Unit: %)

Graph 8 Increase Trend of China’s Countryside Net Income from 2003 to the First Half Year of 2008

Graph 9 Increase Trend of China’s Urban Resident Disposable Income from 2003 to the First Half Year of 2008

Graph 10 Increase Trend of China’s GDP Per Capita during 2003-2007

Graph 11 Analysis on Import Volume and Amount of Chocolate and Other Cocoa Food of China during 2006-2007

Graph 12 Comparative Analysis on Import Volume of Chocolate and Other Cocoa Food of China during 2006-2007

Graph 13 Comparative Analysis on Import Amount of Chocolate and Other Cocoa Food of China during 2006-2007

Graph 14 Import Volume and Amount of Chocolate Related Products of China during 2006-2007

Graph 15 Comparison of Import Volumes of Chocolate Related Products of China during 2006-2007

Graph 16 Analysis on Export Volume and Amount of Chocolate and Other Cocoa Food of China in 2006-2007

Graph 17 Comparative Analysis on Export Volume of Chocolate and Other Cocoa Food of China during 2006-2007

Graph 18 Comparative Analysis on Export Amount of Chocolate and Other Cocoa Food of China during 2006-2007

Graph 19 Export Volume and Amounts of Chocolate Related Products of China during 2006-2007

Graph 20 Comparison of Export Amounts of Chocolate Related Products of China in 2006-2007

Graph 21 Chocolate Products with Good Quality and Monitored and Examined by Related National Department and Enterprises thereof

Graph 22 Change and Growth Trend of the Amount of Finished Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 23 Change and Growth Trend of the Gross Industrial Output Value of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 24 Change and Growth Trend of the Sales Income of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 25 Change and Growth Trend of the Sales Cost of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 26 Change and Growth Trend of the Sales Expense of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 27 Change and Growth Trend of the Management Expense of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 28 Change and Growth Trend of the Financial Expense of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 29 Change and Growth Trend of the Assets of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 30 Change and Growth Trend of the Debts of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 31 Change Trend of the Debt to Assets Ratio of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 32 Change and Growth Trend of the Capital Maintenance and Increment Ratio of Products of China’s Candy, Chocolate and Confect Manufacturing Industry from 2006 to Aug.2008

Graph 33 The Change of the Number of China’s Candy, Chocolate and Confect Manufacturing Enterprises during 2006—August of 2008

Graph 34 The Change of the Average Amount of Whole Employees of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 35 The Change of Total Profits of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008 (Unit: 1,000 yuan)

Graph 36 The Change Trend of Ratio of Per-tax Profits to Gross Output Value of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 37 The Change Trend of the Ratio of Profit to Cost of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 38 The Change Trend of the Ratio of Profit to Capital of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 39 The Change Trend of the Capital Occupation Rate for Finished Products of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 40 The Change of the Number of Deficit Units of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 41 The Change and Trend of the Total Deficits of Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 42 The Chang of the Sales Profit Rate of the Large Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 43 The Change of the Rate of Return on Total Assets of the Large Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 44 Change of the Situation of the Assets and Liabilities of the Large Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 45 The Chang of the Sales Profit Rate of the Medium-sized Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 46 The Change of the Rate of Return on Total Assets of the Medium-sized Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 47 The Change of the Situation of the Assets and Liabilities of the Medium-sized Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 48 The Chang of the Sales Profit Rate of the Small Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 49 The Change of the Rate of Return on Total Assets of the Small Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 50 The Change of the Situation of the Assets and Liabilities of the Small Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 51 The Chang of the Sales Profit Rate of the State-Owned Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 52 The Change of the Rate of Return on Total Assets of the State-Owned Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 53 The Change of the Situation of the Assets and Liabilities of the State-owned Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 54 The Chang of the Sales Profit Rate of the Collective Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 55 The Change of the Rate of Return on Total Assets of the Collective Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 56 The Change of the Situation of the Assets and Liabilities of the Collective Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 57 The Chang of the Sales Profit Rate of the Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 58 The Change of the Rate of Return on Total Assets of the Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 59 The Change of the Situation of the Assets and Liabilities of the Share-Holding Cooperative Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 60 The Chang of the Sales Profit Rate of the Joint-Equity Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 61 The Change of the Rate of Return on Total Assets of the Joint-Equity Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 62 The Change of the Situation of the Assets and Liabilities of the Joint-Equity Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 63 The Chang of the Sales Profit Rate of the Private Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 64 The Change of the Rate of Return on Total Assets of the Private Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006-August of 2008

Graph 65 The Change of the Situation of the Assets and Liabilities of the Private Enterprises of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 66 The Chang of the Sales Profit Rate of the Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 67 The Change of the Rate of Return on Total Assets of the Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 68 The Change of the Situation of the Assets and Liabilities of the Foreign-Funded Enterprises and Enterprises Funded by Hong Kong, Macao and Taiwan of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 69 The Chang of the Sales Profit Rate of the Enterprises with Other Economic Types of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 70 The Change of the Rate of Return on Total Assets of the Enterprises with Other Economic Types of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 71 The Change of the Situation of the Assets and Liabilities of the Enterprises with Other Economic Types of China’s Candy, Chocolate and Confect Manufacturing during 2006—August of 2008

Graph 72 The Schedule of the Top Ten Enterprises in Sales Income of China’s Candy Chocolate and Confect Manufacturing in 2007 (Unit: thousand yuan)

Graph 73 The Change of the Sales Profit Rate of the Top Ten Enterprises in Sales Income of China’s Candy Chocolate and Confect Manufacturing in 2007

Graph 74 The Chang of the Rate of Return on Total Assets of the Top Ten Enterprises in Sales Income of China’s Candy Chocolate and Confect Manufacturing in 2007

Graph 75 The Change of the Debt to Assets Ratio of the Top Ten Enterprises in Sales Income of China’s Candy Chocolate and Confect Manufacturing in 2007

Graph 76 Analysis on Eating Frequency of Consumers in China’s Chocolate Market in 2008……………………………………………………………………………………

Graph 77 Analysis on Purchase Frequency of Consumers in China’s Chocolate Market in 2008

Graph 78 Analysis on the Brands Most Frequently Eaten by Consumers in China’s Chocolate Market in 2008

Graph 79 Analysis on the Most Ideals Brands of Consumers in the China’s Chocolate Market in 2008

Graph 80 Analysis on the Factors Considered by Consumers on Purchasing Commodities in China’s Chocolate Market in 2008

Graph 81 The Situation of Consumers’ Preferred Brands of Chocolate in Beijing

Graph 82 The Situation of Consumers’ Preferred Domestic and Foreign Brands of Chocolate in Beijing

Graph 83 The Situation of Chocolate Consumers’ Acquaintance with High-End Chocolate in Beijing

Graph 84 The Situation of Consumers’ Acquaintance with the Drawback of Low-End Chocolate in Beijing

Graph 85 Situation of Consumers’ Purchase for Chocolate at 3 Yuan in Beijing

Graph 86 The Situation of Increasing Consumption for Chocolate at 3 Yuan by Consumers in Beijing

Graph 87 The Composing Situation of Chocolate Consumers in Shanghai

Graph 88 The Gender Composing Situation of Chocolate Consumers in Shanghai

Graph 89 Chocolate Varieties Favored by Chocolate Consumers in Shanghai

Graph 90 Situation of Preferred Brands of Chocolate Consumers in Shanghai

Graph 91 Analysis on The Channels for Chocolate Consumers in Shanghai to Know Brands

Graph 92 Analysis on The Standards for Chocolate Consumers to Purchase Chocolate in Shanghai

Graph 93 Analysis on the Factors Stressed by Chocolate Consumers in Shanghai When Purchasing Chocolate

Graph 94 Analysis on Brands Purchased Mostly by Chocolate Consumers in Guangzhou

Graph 95 The Consumption Features of Chocolate Consumers in Guangzhou

Graph 96 Analysis on Chocolate Consumers’ Comprehension on Chocolate in Guangzhou

Graph 97 The Situation of Chocolate Consumers’ Income in Guangzhou

Graph 98 The Situation of Chocolate Consumers’ Job Occupations in Guangzhou

Graph 99 The Age Composing Situation of Chocolate Consumers in Guangzhou

Graph 100 Analytic Graph of Purchase Habits of Consumers of Different Genders in Shenzhen

Graph 101 Comparative Analysis Graph of Purchasing Habits of Consumers of Different Genders in Shenzhen

Graph 102 Concern for Media by Consumers in Beijing, Shanghai and Shenzhen

Graph 103 Comparative Analysis on Concern for Media by Consumers in Beijing, Shanghai and Shenzhen

Graph 104 Analysis on Preference Degree on Chocolate Brands by Consumers in Shenzhen

Graph 105 Analysis on Preference Degree of Domestic and Foreign Chocolate Brands by Consumers in Shenzhen

Graph 106 Gender Composing Situation of Consumers in Shenzhen

Graph 107 Analysis on the Factors Considered by Consumers in Shenzhen When Purchasing Chocolate

Graph 108 Analysis on Gender Composing Situation of Chocolate Consumers in Chengdu

Graph 109 Analysis on Job Occupations Composing Situation of Chocolate Consumers in Chengdu

Graph 110 The Situation of the Acquaintance of Chocolate Consumers in Chengdu with Chocolate

Graph 111 Analysis on Income Composing Situation of Chocolate Consumers in Chengdu

Graph 112 Analysis on Channels for Knowing Brands by Chocolate Consumers in Chengdu

Graph 113 Analysis on Purchasing Factors of Chocolate Consumers in Chengdu

Graph 114 Analysis on Chocolate Consumers’ Purchase of Brands in Chengdu

Graph 115 Quantity Table of Candy and Chocolate Manufacturing Enterprises of Varied Provinces and Cities of China in 2007

Graph 116 Total Profit Growth Sequence Graph of China’s Candy and Chocolate Manufacture from 2003 to 2007

Graph 117 Marketing Profit Rate Sequence Graph of China’s Candy and Chocolate Manufacture from 2003 to 2007

Graph 118 Sales Revenue of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007

Graph 119 Profit Index of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007

Graph 120 Profitability of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007

Graph 121 Capital Operating Index of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007

Graph 122 Analysis on Asset Liability Capacity Index of Dongguan Hsufuchi Foods Co., Ltd. from 2006 to 2007

Graph 123 Costs & Expenses Pattern of Dongguan Hsufuchi Foods Co., Ltd. in 2006-2007

Graph 124 Sales Revenue of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007

Graph 125 Profit Index of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007

Graph 126 Profitability of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007

Graph 127 Assets Operating Index of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007

Graph 128 Analysis on Asset Liability Capacity Index of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007

Graph 129 Costs & Expenses Pattern of Shanghai Guanshengyuan (Group) Starch Sugar Co., Ltd. from 2006 to 2007

Graph 130 Sales Revenue of Fujian Yake Foods Co., Ltd. from 2006 to 2007

Graph 131 Profit Index of Fujian Yake Foods Co., Ltd. from 2006 to 2007

Graph 132 Profitability of Fujian Yake Foods Co., Ltd. from 2006 to 2007

Graph 133 Assets Operating Index of Fujian Yake Foods Co., Ltd. from 2006 to 2007

Graph 134 Analysis on Asset Liability Capacity Index of Fujian Yake Foods Co., Ltd from 2006 to 2007

Graph 135 Costs & Expenses Pattern of Fujian Yake Foods Co., Ltd. from 2006 to 2007

Graph 136 Sales Revenue of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007

Graph 137 Profit Index of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007 174

Graph 138 Profitability of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007

Graph 139 Assets Operating Index of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007

Graph 140 Analysis on Asset Liability Capacity Index of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007

Graph 141 Costs & Expenses Pattern of COFCO Le Conte Foods (Shenzhen) Co., Ltd. from 2006 to 2007

Graph 142 Sales Revenue of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007

Graph 143 Profit Index of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007

Graph 144 Profitability of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007

Graph 145 Assets Operating Index of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007

Graph 146 Analysis on Asset Liability Capacity Index of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007

Graph 147 Costs & Expenses Pattern of Yangjiang Strong Jelly Manufacturing Co., Ltd. from 2006 to 2007

Graph 148 Sales Revenue of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007

Graph 149 Profit Index of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007

Graph 150 Profitability of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007

Graph 151 Assets Operating Index of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007

Graph 152 Analysis on Asset Liability Capacity Index of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007

Graph 153 Cost & Expense Pattern of Shanghai Golden Monkey Group Co., Ltd. from 2006 to 2007

Graph 154 Candy Yield of Provinces and Cities in China in 2007 Unit: Ton

Graph 155 The Yield Proportion of Major Provinces and Cities in the Total Candy Yield in China from January to November in 2007

Graph 156 Candy Yield of Provinces and Cities in China in 2008 Unit: Ton

Graph 157 The Yield Proportion of Major Provinces and Cities in the Total Candy Yield in China from January to August in 2008

Graph 158 Change of the Sales Income of the Candy and Chocolate Industry in China from 2005 to August in 2008

Graph 159 Change of the Sales Cost of the Candy and Chocolate Industry in China from 2005 to August in 2008

Graph 160 Change of the Profitability of the Candy and Chocolate Industry in China from 2006 to August in 2008

Graph 161 Market Shares of Different Product Varieties for Enterprises on the Candy Market

Graph 162 Segment Market of Candy Industry in China

Graph 164 Table of Adjustment of Interest Ratios of China’s RMB on Nov. 27, 2008

Graph 165 。。。。。。。。。。。。。。。。。。。。。。