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报告简介：

2008年全球热区市场报告

摘要

Wi-Fi and hotspots have become commonplace; however, resistance to paying for access remains high. Over the last 12 months hotspot operators have gone through some profound changes to survive in a market where demand increases while willingness to pay for the service decreases. 2008 hotspot market includes the following:

  • End-user data on how and where the service is used.
  • End-user data around willingness to pay for hotspot services.
  • Supply-side analysis on how operators are changing their business strategies.
  • Global forecasts for hotspot venues and access revenues.

目录及图表

Executive Summary
Introduction
Methodology
Changes With Users
Changes in Use
Changes in Paying
Changes With Service Providers
Increased Bundling
Amenity Service
Advertising
Expanded Service Offerings
Market Consolidation
The Return of In-Flight Access
Forecasts
Related In-Stat Reports
List of Tables
Table 1. Global Hotspot Forecast, 2007 Through 2012
Table 2. Global Hotspot Forecast by Region, 2007 Through 2012
Table 3. Global Hotspot Deployment Forecast by Venue, 2007 Through 2012
Table 4. Global Hotspot Access Revenues (US$ in Millions), 2007 Through 2012
List of Figures
Figure 1. Global Forecast for Hotspot Deployments, 2007 Through 2012
Figure 2. Past Experience With Public Wi-Fi Hotspots
Figure 3. Frequency of Hotspot Use
Figure 4. Reasons for Using a Hotspot
Figure 5. When Have/Would Respondents Use a Public Hotspot
Figure 6. Where Respondents Have Previously Used Hotspots
Figure 7. Devices Respondents Have Previously Used to Access Public Hotspots
Figure 8. Barriers to Using Public Hotspots
Figure 9. Expectations for Future Hotspot Use
Figure 10. Reasons for Expected Increase Use
Figure 11. Types of Previously Used Hotspots—Free vs. Fee
Figure 12. Free Hotspot Access Influence on Venue Selection
Figure 13. Willingness to Pay for Hotspot Access
Figure 14. Amount Willing to Pay for One 24-hour Hotspot Session
Figure 15. Amount Willing to Pay for Monthly Hotspot Service—Business Use
Figure 16. Amount Willing to Pay for Monthly Hotspot Service—Personal Use
Figure 17. Features/Applications That Would Persuade You to Pay for Hotspot Access
Figure 18. Does Your Company Have Hotspot Service Subscription

市场报告热区