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报告简介：
摘要
Calming And Sleeping Products in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
目录及图表
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
OTC HEALTHCARE IN NEW ZEALAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Limited growth continues
Vitamins and dietary supplements recover
Multinationals dominate
Continued expansion of the grocery channel
Forecast for gradual growth
KEY TRENDS AND DEVELOPMENTS
Pharmacies struggle to maintain share
Expansion of grocery channel
Ageing population continues to help sales
Natural alternatives gaining ground
Changing face of OTC players
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007
Table 2 Life Expectancy at Birth 2002-2007
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007
Table 5 OTC Healthcare Company Shares by Value 2003-2007
Table 6 OTC Healthcare Brand Shares by Value 2004-2007
Table 7 Penetration of Private Label by Sector 2003-2007
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012
APPENDIX
OTC Registration and Classification
Distribution
Vitamins & Dietary Supplements Registration and Classification
Generics
Switches
Summary 1 OTC Healthcare Switches 2005-2007
DEFINITIONS
Summary 2 Research Sources
LOCAL COMPANY PROFILES - NEW ZEALAND
AURORA PHARMACEUTICALS LTD - OTC HEALTHCARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Aurora Pharmaceuticals Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
COMVITA NEW ZEALAND LTD - OTC HEALTHCARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Comvita Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Comvita Limited: Competitive Position 2007
DOUGLAS PHARMACEUTICALS LTD - OTC HEALTHCARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Douglas Pharmaceuticals Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Douglas Pharmaceuticals Ltd: Competitive Position 2007
EBOS GROUP LTD - OTC HEALTHCARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 EBOS GROUP PTY LTD: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Ebos Group Ltd: Competitive Position 2007
PSM HEALTHCARE LTD - OTC HEALTHCARE - NEW ZEALAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 PSM Healthcare Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 PSM Healthcare Ltd: Competitive Position 2007
CALMING AND SLEEPING PRODUCTS IN NEW ZEALAND
SECTOR DATA
Table 12 Sales of Calming and Sleeping Products: Value 2002-2007
Table 13 Sales of Calming and Sleeping Products: % Value Growth 2002-2007
Table 14 Calming and Sleeping Products Company Shares by Value 2003-2007
Table 15 Calming and Sleeping Products Brand Shares by Value 2004-2007
Table 16 Forecast Sales of Calming and Sleeping Products: Value 2007-2012
Table 17 Forecast Sales of Calming and Sleeping Products: % Value Growth 2007-2012
镇静药物新西兰催眠
