数据来源与研究方法：

  • 对行业内相关的专家、厂商、渠道商、业务（销售）人员及客户进行访谈，获取最新的一手市场资料；
  • 艾凯咨询集团对长期监测采集的数据资料；
  • 行业协会、国家统计局、海关总署、国家发改委、工商总局等政府部门和官方机构的数据与资料；
  • 行业公开信息；
  • 行业企业及上、下游企业的季报、年报和其它公开信息；
  • 各类中英文期刊数据库、图书馆、科研院所、高等院校的文献资料；
  • 行业资深专家公开发表的观点；
  • 对行业的重要数据指标进行连续性对比，反映行业发展趋势；
  • 通过专家咨询、小组讨论、桌面研究等方法对核心数据和观点进行反复论证。

手 机 版：http://m.icandata.com/view/6559.html

报告简介：

越南移动通讯及广播行业研究报告

摘要

Vietnam’s mobile market continues to grow strongly, evidence that the competition model the government has put in place, although limited initially, has in fact been working. The government has committed itself to the continued growth of mobile networks, especially encouraging the extension of coverage to the provinces. National penetration was around 35% by end-2007, with plenty of scope for further growth. Vietnam has also been busy opening up the market to new players, including some with no VNPT involvement. As with most other Asian mobile markets, growth in Vietnam was boosted by the introduction of prepaid mobile services back in 2001. This report provides an overview of the country’s mobile market. There is also some information on TV broadcasting.


目录及图表

  • 1. Synopsis
  • 2. Mobile communications
    • 2.1 Overview of Vietnam’s mobile market
    • 2.2 Market background
    • 2.3 Tariffs
    • 2.4 Mobile technologies
    • 2.5 Major mobile operators
      • 2.5.1 Mobifone
      • 2.5.2 Vinaphone
      • 2.5.3 CityPhone
      • 2.5.4 S-Fone (SLD Telecom)
      • 2.5.5 Viettel
      • 2.5.6 VP Telecom / EVN Telecom
      • 2.5.7 Hutchison / HT Mobile
      • 2.5.8 New and prospective operators
    • 2.6 Mobile voice services
      • 2.6.1 Prepaid cards
      • 2.6.2 Third Generation (3G) mobile
    • 2.7 Mobile data services
      • 2.7.1 Short Message Service (SMS)
      • 2.7.2 Multimedia Message Service (MMS)
      • 2.7.3 Instant messaging (IM)
      • 2.7.4 Wireless Application Protocol (WAP)
      • 2.7.5 General Packet Radio Service (GPRS)
      • 2.7.6 Enhanced Data for GSM Evolution (EDGE)
    • 2.8 Mobile applications
  • 3. Vietnam’s broadcasting market
    • 3.1 Overview
    • 3.2 Cable TV
    • 3.3 Satellite TV
    • 3.4 Mobile TV
    • 3.5 Film content censorship
  • 4. Related reports
  • Table seq Table \* Arabic 1 – Mobile operators, technology, subscribers and annual change – 2007
  • Table seq Table \* Arabic 2 – Mobile subscribers – 1995 - 2008
  • Table 3 – Mobile services revenue – 1993 - 2007
  • Table 4 – Mobifone subscriber growth – 1998 - 2007
  • Table 5 – Vinaphone subscriber growth – 1998 - 2007
  • Table 6 – S-Fone subscribers – 2003 - 2007
  • Table 7 – Viettel subscribers – 2004 - 2007
  • Table 8 – EVN Telecom subscribers – 2006 - 2007
  • Table seq Table \* Arabic 9 – Key broadcasting statistics - 2007

移动通讯