捷克共和国酒类市场分析报告

报告简介：

摘要

Wine in the Czech Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Table of contents

ALCOHOLIC DRINKS IN THE CZECH REPUBLIC : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcohol drinks market is slowly coming to life

Decline in spirits is slowing down due to strong traditional preferences

International players dominate

Hypermarkets strengthen their lead

Wine to lead sales growth

Czech Manufacturers Improving Wine Quality

Volume sales lag behind value, with prices on the increase

RTDs/High-strength boom turns to bust

Beer consumption restrictions in Slovakia could benefit Czech beer sales

Spirits sales continue to stagnate

Specialist Retailers

Summary 1 Leading Specialist Retailers

Market Merger and Acquisition Activity

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 3 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 4 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 5 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 6 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 7 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 8 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 9 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 10 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 11 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 12 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 13 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 14 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 15 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 16 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

APPENDIX

Legislation

Taxation and Duty Levies

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 19 Selling Margin of a Typical Beer Brand 2007 – Gambrinus 10

Table 20 Selling Margin of a Typical Imported Wine Brand 2007– Cousigna Chardonnay (2006) - Chardonnay

Table 21 Selling Margin of a Typical Domestic Wine Brand 2007 – Cousigna Chardonnay (2006)

Table 22 Selling Margin of a Typical Imported Spirit Brand 2007 – Johnnie Walker Red Label

Table 23 Selling Margin of a Typical Domestic Spirit Brand 2007 – Fernet Stock

Operating Environment

Price Band Methodology

Summary 2 Lager by Price Band 2007

Published Data Comparisons

DEFINITIONS

Summary 3 Research Sources

LOCAL COMPANY PROFILES - CZECH REPUBLIC

BOHEMIA SEKT AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Bohemia Sekt as: Key Facts

Summary 5 Bohemia Sekt as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Bohemia Sekt as: Competitive Position 2006

BUDEJOVICKY BUDVAR AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Budejovicky Budvar as: Key Facts

Summary 8 Budejovicky Budvar as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Budejovicky Budvar as: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 10 Budejovicky Budvar as: Competitive Position 2006

PIVOVARY STAROPRAMEN AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

Summary 11 Pivovary Staropramen as: Key Facts

Summary 12 Pivovary Staropramen as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 13 Pivovary Staropramen as: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 14 Pivovary Staropramen as: Competitive Position 2006

PLZENSKý PRAZDROJ AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 15 Plzenský Prazdroj as: Key Facts

Summary 16 Plzenský Prazdroj as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 17 Plzenský Prazdroj as: Production

COMPETITIVE POSITIONING

Summary 18 Plzenský Prazdroj as: Competitive Position 2006

STAROBRNO AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 19 Starobrno as: Key Facts

Summary 20 Starobrno as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 21 Starobrno as: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 22 Starobrno as: Competitive Position

STOCK PLZEN AS - ALCOHOLIC DRINKS - CZECH REPUBLIC

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Stock Plzen as: Key Facts

Summary 24 Stock Plzen as: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 25 Stock Plzen as: Production Sites

COMPETITIVE POSITIONING

Summary 26 Stock Plzen as: Competitive Position 2006

WINE IN THE CZECH REPUBLIC

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 24 Sales of Wine by Subsector: Total Volume 2002-2007

Table 25 Sales of Wine by Subsector: Total Value 2002-2007

Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 33 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 34 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 35 Sales of Still Red Wine by Quality Classification 2002-2007

Table 36 Sales of Still White Wine by Quality Classification 2002-2007

Table 37 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 38 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 39 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 40 Wine Exports by Country of Destination: Total Value 2001-2006

Table 41 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 42 Wine Imports by Country of Origin: Total Value 2001-2006

Table 43 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 44 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 45 Brand Shares of Still Light Grape Wine 2003-2006

Table 46 Company Shares of Champagne by National Brand Owner 2003-2006

Table 47 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 48 Brand Shares of Champagne 2003-2006

Table 49 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 50 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 51 Brand Shares of Other Sparkling Wine 2003-2006

Table 52 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 53 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 54 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 55 Company Shares of Non-grape Wine by National Brand Owner 2003-2006

Table 56 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006

Table 57 Brand Shares of Non-grape Wine 2003-2006

Table 58 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 59 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 60 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 61 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

酒类捷克共和国