数据来源与研究方法：
- 对行业内相关的专家、厂商、渠道商、业务（销售）人员及客户进行访谈，获取最新的一手市场资料；
- 艾凯咨询集团对长期监测采集的数据资料；
- 行业协会、国家统计局、海关总署、国家发改委、工商总局等政府部门和官方机构的数据与资料；
- 行业公开信息；
- 行业企业及上、下游企业的季报、年报和其它公开信息；
- 各类中英文期刊数据库、图书馆、科研院所、高等院校的文献资料；
- 行业资深专家公开发表的观点；
- 对行业的重要数据指标进行连续性对比，反映行业发展趋势；
- 通过专家咨询、小组讨论、桌面研究等方法对核心数据和观点进行反复论证。
报告简介：
摘要
Wine in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
目录及图表
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Ongoing weak market performance
Steady increase in unit prices
Strong competition for customer attention
Multiples to steadily increase their share
Growing interest in lighter drinks
KEY TRENDS AND DEVELOPMENTS
Growing health awareness to hurt spirits
Bad economic performance to slow the market
Increased demand for premium products
Grocery multiples to stimulate growth in the economy
On-trade to benefit from changing lifestyles
Specialist Retailers
Market Merger and Acquisition Activity
LEGISLATION
TAXATION AND DUTY LEVIES
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically-Produced Beer Brand - Borsodi 2007
Table 4 Selling Margin of a Typical Domestically-Produced Wine Brand - Balatoni Kékfrankos 2007
Table 5 Selling Margin of a Typical Imported Wine Brand - Martini Brut 2007
Table 6 Selling Margin of a Typical Domestically-Produced Spirits Brand - Unicum 2007
Table 7 Selling Margin of a Typical Imported Spirits Brand - Bacardi 2007
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
BACARDI-MARTINI HUNGARY KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bacardi-Martini Hungary Kft: Key Facts
Summary 3 Bacardi-Martini Hungary Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Bacardi-Martini Hungary Kft: Competitive Position 2006
BORSODI SöRGYáR ZRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Borsodi Sörgyár Zrt: Key Facts
Summary 6 Borsodi Sörgyár Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 7 Borsodi Sörgyárak Zrt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 8 Borsodi Sörgyárak Zrt: Competitive Position 2006
TOKAJ KERESKEDOHáZ ZRT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Tokaj Kereskedoház Zrt: Key Facts
Summary 10 Tokaj Kereskedoház Zrt: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 11 Tokaj Kereskedoház Zrt: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 12 Summary Tokaj Kereskedoház Zrt: Competitive Position 2006
TöRLEY PEZSGOPINCéSZETI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Törley Pezsgopincészeti Kft: Key Facts
Summary 14 Törley Pezsgopincészeti Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 15 Törley Pezsgopincészeti Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 16 Törley Pezsgopincészeti Kft: Competitive Position 2006
ZWACK UNICUM KERESKEDELMI KFT - ALCOHOLIC DRINKS - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Zwack Unicum Kereskedelmi Kft: Key Facts
Summary 18 Zwack Unicum Kereskedelmi Kft: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 19 Zwack Unicum Kereskedelmi Kft: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 20 Zwack Unicum Kereskedelmi Kft: Competitive Position 2006
WINE IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 24 Sales of Wine by Subsector: Total Volume 2002-2007
Table 25 Sales of Wine by Subsector: Total Value 2002-2007
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 39 Sales of Still Red Wine by Quality Classification 2002-2007
Table 40 Sales of Still White Wine by Quality Classification 2002-2007
Table 41 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 44 Wine Exports by Country of Destination: Total Value 2001-2006
Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 46 Wine Imports by Country of Origin: Total Value 2001-2006
Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 49 Brand Shares of Still Light Grape Wine 2003-2006
Table 50 Company Shares of Champagne by National Brand Owner 2003-2006
Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 52 Brand Shares of Champagne 2003-2006
Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 55 Brand Shares of Other Sparkling Wine 2003-2006
Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 59 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 60 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 61 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 62 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
酒类匈牙利
