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报告简介：
摘要
Wine in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
目录及图表
Product coverage
Fortified wine and vermouth; Non-grape wine; Sparkling wine; Still light grape wine
Table of contents
ALCOHOLIC DRINKS IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
Volume sales decline
Premiumisation of brands
Unchanged top five
Supermarkets/hypermarkets retain off-trade dominance
A similar decline forecast
KEY TRENDS AND DEVELOPMENTS
French consumers prefer premium
L’Apéro – the apéritif re-invented
Rosé on the rise
On-trade still suffering
Rising costs may lead to increasing prices
Specialist retailers – fighting the big grocery chains
Summary 1 Leading Specialist Retailers 2007
Market Merger and Acquisition Activity
Summary 2 Speculated Merger and Acquisition Activity 2006-2007
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 2 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – Kronenbourg 1664
Table 3 Selling Margin of a Typical Domestically Produced Wine Brand 2007 – Cellier des Dauphins
Table 4 Selling Margin of a Typical Imported Wine Brand 2007 – Du Toitskloof Sauvignon Blanc
Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Rémy Martin
Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 – William Peel
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 4 Research Sources
LOCAL COMPANY PROFILES - FRANCE
BAVARIA FRANCE SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bavaria France SA: Key Facts
Summary 6 Bavaria France SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Bavaria France SA: Competitive Position 2006
BRASSERIES KRONENBOURG SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Brasseries Kronenbourg SA: Key Facts
Summary 9 Brasseries Kronenbourg SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Brasseries Kronenbourg SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Brasseries Kronenbourg SA: Competitive Position 2006
CASTEL FRèRES - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Castel Frères: Key Facts
Summary 13 Castel Frères: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Castel Frères: Competitive Position 2006
CENTRE VINICOLE - NICOLAS FEUILLATTE - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Centre Vinicole – Nicolas Feuillatte: Key Facts
Summary 16 Centre Vinicole – Nicolas Feuillatte: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 17 Centre Vinicole – Nicolas Feuillatte: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 18 Centre Vinicole – Nicolas Feuillatte: Competitive Position 2006
HEINEKEN ENTREPRISE SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 19 Heineken Entreprise SAS: Key Facts
Summary 20 Heineken Entreprise SAS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 21 Heineken Entreprise SAS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 22 Heineken Entreprise SAS: Competitive Position 2006
INBEV FRANCE SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 23 InBev France SAS: Key Facts
Summary 24 InBev France SAS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 25 InBev France SAS: Competitive Position 2006
LA MARTINIQUAISE SVS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 26 La Martiniquaise SVS: Key Facts
Summary 27 La Martiniquaise SVS: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 La Martiniquaise SVS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 29 La Martiniquaise SVS: Competitive Position 2006
MARIE BRIZARD & ROGER INTERNATIONAL SAS - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 30 Marie Brizard & Roger International SA: Key Facts
Summary 31 Marie Brizard & Roger International SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 32 Marie Brizard & Roger International SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 33 Marie Brizard & Roger International SA: Competitive Position 2006
RéMY COINTREAU GROUP - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 34 Rémy Cointreau Group: Key Facts
Summary 35 Rémy Cointreau Group: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 36 Rémy Cointreau Group: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 37 Rémy Cointreau Group: Competitive Position 2006
RICARD SA - ALCOHOLIC DRINKS - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 38 Ricard SA: Key Facts
Summary 39 Ricard SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 40 Ricard SA: Competitive Position 2006
WINE IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Published data comparisons
SECTOR DATA
Table 23 Sales of Wine by Subsector: Total Volume 2002-2007
Table 24 Sales of Wine by Subsector: Total Value 2002-2007
Table 25 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 26 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 27 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 32 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 35 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 36 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Red Wine by Quality Classification 2002-2007
Table 39 Sales of Still White Wine by Quality Classification 2002-2007
Table 40 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 41 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 42 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 43 Wine Exports by Country of Destination: Total Value 2001-2006
Table 44 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 45 Wine Imports by Country of Origin: Total Value 2001-2006
Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 48 Brand Shares of Still Light Grape Wine 2003-2006
Table 49 Company Shares of Champagne by National Brand Owner 2003-2006
Table 50 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 51 Brand Shares of Champagne 2003-2006
Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 54 Brand Shares of Other Sparkling Wine 2003-2006
Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 57 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 58 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 59 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 60 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 61 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
酒类
