数据来源与研究方法：

  • 对行业内相关的专家、厂商、渠道商、业务（销售）人员及客户进行访谈，获取最新的一手市场资料；
  • 艾凯咨询集团对长期监测采集的数据资料；
  • 行业协会、国家统计局、海关总署、国家发改委、工商总局等政府部门和官方机构的数据与资料；
  • 行业公开信息；
  • 行业企业及上、下游企业的季报、年报和其它公开信息；
  • 各类中英文期刊数据库、图书馆、科研院所、高等院校的文献资料；
  • 行业资深专家公开发表的观点；
  • 对行业的重要数据指标进行连续性对比，反映行业发展趋势；
  • 通过专家咨询、小组讨论、桌面研究等方法对核心数据和观点进行反复论证。

手 机 版：http://m.icandata.com/view/6972.html

报告简介：

iPhone及 gPhone动摇无线行业市场分析报告

摘要

There has always been a communications gap between executives of phone companies, including wireless operators, and the executives of the Silicon Valley. Increasingly, mobile telephone companies have hoped to offer more net-like applications and content but have simultaneously erected barriers that prevent them from fully embracing the Internet culture.

Two Silicon Valley companies are attempting to bridge (or bypass) this divide by changing the way handsets and their applications are designed and distributed. In 2007, Apple and Google each announced efforts to reshape the wireless industry. Apple launched the iPhone in January 2007 and just recently it updated the platform with the iPhone 3G. Google announced Android in November 2007 along with marketing partners—the Open Handset Alliance.

This report looks at the recent developments and presents our analysis of their respective initiatives. Among the highlights are:
-Apple's iPhone had ambitions to change the wireless industry. Now it looks like it will just sell a large number of very exciting phones.

-Google's Android Project will kick-start location-aware advertising by enabling the benefits of mobile Linux—if it can create a good revenue sharing model for its wireless operator partners.
-Google will hedge its Android bet by working with others for location-aware searches, including Apple's iPhone.

目录及图表

In This In-Sight
• Introduction
• Description and Definitions
• The iPhone and the Developer Ecosystem
• Android and the Developer Ecosystem
• Comparison: iPhone vs. Android
• Summary and Assessment
• Introduction
• Description and Definitions
• The iPhone and the Developer Ecosystem
• Android and the Developer Ecosystem
• Comparison: iPhone vs. Android
• Summary and Assessment
List of Tables
• Table 1. Wireless Operators Offering the iPhone, by Country
• Table 2. Countries and Operators Offering the iPhone, by Wireless Operator
• Table 3. Founding Members of the Open Handset Alliance
• Table 4. Google Android Challenge Winner Categories
• Table 5. Comparison of Apple’s iPhone and Google’s Android
• Table 6. The Development Process: Current, Apple, and Google
• Table 7. Conservative Worldwide Shipment Forecast of Android-Based Phones and Apple iPhones (Units in Millions)
• Table 8. Optimistic Worldwide Shipment Forecast of Android-Based Phones and Apple iPhones (Units in Millions)
List of Figures
• Figure 1. The Apple iPhone 3G
• Figure 2. Loyalty During an Upgrade of Smartphone from an Older Smartphone


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