Analysis and Investment Consulting Report on China Retailing Industry, 2008

Chapter I　Retailing related concepts
　　1.1　Definition and characteristics of retailing
　　　　1.1.1　Admittance qualification of retailing
　　　　1.1.2　Basic status of retailing
　　1.2　Development environment of retailing industry
　　　　1.2.1　External macroscopic environment analysis
　　　　1.2.2　Development environment analysis of retailing
　　　　1.2.3　Related industry and its impact
Chapter II　Retailing survey
　　2.1　World retailing survey
　　　　2.1.1　Overall analysis of world environment
　　　　2.1.2　European retailing
　　　　2.1.3　U.S. retailing
　　　　2.1.4　Japan retailing
　　　　2.1.5　Other countries or regions
　　2.2　China retailing overview
　　　　2.2.1　Position of retailing in China national economy
　　　　2.2.2　Characteristics of current domestic retail market
　　　　2.2.3　Development pattern analysis of China retail industry
　　2.3　Status quo analysis of domestic retailing 2006-2007
　　　　2.3.1　Increase of China retailing ranks the first in the circulation industry 2006
　　　　2.3.2　Domestic retailing continues the long-term stable growth 2007
　　　　2.3.3　Review on the highlights of China retailing 2007
　　2.4　Analysis of China retailing internationalization
　　　　2.4.1　Foreign capital survey of China retailing
　　　　2.4.2　Strategy analysis of China retailing internationalization
　　　　2.4.3　Location analysis and spacial expansion pattern of retailing internaionalization
　　2.5　Retailing logistics system analysis
　　　　2.5.1　Status quo of domestic and international logistics industry
　　　　2.5.2　Logistics and retail enterprises
　　　　2.5.3　Chain retailing logistics
　　2.6　Problems of China retailing and development strategy
　　　　2.6.1　Problems of China retailing and the reasons
　　　　2.6.2　Analysis on the problems impacting the healthy development of China retailing
　　　　2.6.3　Future development strategy of China retailing
　　　　2.6.4　Suggestion for the development of China retailing
Chapter III　Analysis of retailing industry segmentations
　　3.1　Supermarket industry
　　　　3.1.1　Development analysis of China supermarket
　　　　3.1.2　Operation and management analysis of supermarket
　　　　3.1.3　Development trend of supermarket
　　3.2　Convenience store
　　　　3.2.1　Status quo of China convenience store
　　　　3.2.2　Investment analysis of convenience store
　　　　3.2.3　Prospect and trend of convenience store
　　3.3　Shopping centre
　　　　3.3.1　Analysis of shopping centre in some countries or regions of the world
　　　　3.3.2　Analysis of China shopping centre
　　　　3.3.3　Problems the shopping centre facing and development strategies
　　3.4　Department store industry
　　　　3.4.1　Status quo of China department store
　　　　3.4.2　China department store industry marketing
　　　　3.4.3　Analysis of large-scale department store
　　3.5　Status analysis of other retailings
　　　　3.5.1　Hypermarket
　　　　3.5.2　Storage-style supermarket
　　　　3.5.3　Specializing shop
　　　　3.5.4　Specialty shop
Chapter IV　Operation system and market competition analysis of retailing
　　4.1　Chain operation analysis of retailing
　　　　4.1.1　Definition and characteristics of chain operation
　　　　4.1.2　Chain operation overview of retailing
　　　　4.1.3　Research on the strategy to open the rural market for the chain retail enterprises
　　　　4.1.4　Prospect of chain retailing
　　4.2　Growth analysis of China large-scale retail enterprises
　　　　4.2.1　Characteristics of the growth of China large-scale retail enterprises
　　　　4.2.2　Factors impacting the development of China large-scale retail enterprises
　　　　4.2.3　Analysis on the growth path of domestic large-scale retail enterprises
　　4.3　Competition pattern analysis of China retailing
　　　　4.3.1　Competition structure analysis of China retailing
　　　　4.3.2　Competition status quo of China retailing
　　　　4.3.3　Competition strategy of China retailing
　　4.4　Brand and marketing analysis of retailing
　　　　4.4.1　Retailing brand
　　　　4.4.2　Retailing Marketing
　　　　4.4.3　Innovation analysis of retailing marketing strategy
　　4.5　Informationization and e-commerce analysis of China retailing
　　　　4.5.1　Retailing informationizaiton analysis
　　　　4.5.2　Pattern of retailing informationization construction
　　　　4.5.3　Problems existing in the e-commerce of China retailing and countermeasures
　　4.6　Regional market analysis of China retailing
　　　　4.6.1　Beijing retailing
　　　　4.6.2　Shanghai retailing
　　　　4.6.3　Chongqing retailing
　　　　4.6.4　Guangdong retailing
　　　　4.6.5　Yangtze River Delta retailing
Chapter V　Key enterprises introduction
　　5.1　New World
　　　　5.1.1　Company introduction
　　　　5.1.2　Operating status analysis of New World 2006
　　　　5.1.3　Operating status analysis of New World the first three quarters of 2007
　　5.2　Chongqing Department Store
　　　　5.2.1　Company introduction
　　　　5.2.2　Operating status analysis of Chongqing Department Store 2006
　　　　5.2.3　Operating status analysis of Chongqing Department Store the first three quarters of 2007
　　5.3　Wangfujing
　　　　5.3.1　Company introduction
　　　　5.3.2　Operating status analysis of Wangfujing 2006
　　　　5.3.3　Operating status analysis of Wangfujing the first three quarters of 2007
　　5.4　Suning Appliance
　　　　5.4.1　Company introduction
　　　　5.4.2　Operating status analysis of Suning Appliance 2006
　　　　5.4.3　Operating status analysis of Suning Appliance the first three quarters of 2007
　　5.5　Guangzhou Friendship
　　　　5.5.1　Company introduction
　　　　5.5.2　Operating status analysis of Guangzhou Friendship 2006
　　　　5.5.3　Operating status analysis of Guangzhou Friendship the first three quarters of 2007
Chapter VI　Investment analysis and prospect and trend of retailing
　　6.1　Retailing investment analysis
　　　　6.1.1　Investment opportunities
　　　　6.1.2　Investment risks
　　　　6.1.3　Investment proposals
　　6.2　Prospect and trend of retailing development
　　　　6.2.1　Development trend of international retailing
　　　　6.2.2　Trend analysis of China retailing
　　　　6.2.3　Main development direction of China retailing