导读：DIY，Gardening，Argentina，DIY，园艺，市场报告 Why buy this report Get insight into trends in market performance Pinpoint growth sectors and identify factors driving change Identify market and brand leaders and understand the
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报告简介：
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
DIY; Gardening
Executive summary
Another Year of Growth Following the Crisis
DIY and gardening registered as a year of consecutive growth in 2006, following the economic crisis that affected Argentina between 1999 and 2002. Almost all sectors of the market expanded considerably, encouraged by the extension of credit to consumers and a growth in the sale of used and new houses. An increase in the average wage and a reduction in poverty were others factors that promoted sales. The rates of growth of the economy will slow down in the medium term, although it is anticipated that the benefits from economic growth will remain at least until 2011.
Large National Companies Grow and Multinationals Arrive
National companies were able to maintain growth by exporting their products at competitive prices, due to the devaluation of the local currency. The situation was enjoyed by companies both large and small, although first of all they had greater access to credit and were able to extend and modernise their production plants. In 2003 the Argentine company leaders headed huge publicity campaigns and established contracts with large retail chains, which were very successful.
The expansion of the market and the Argentine economy attracted a new wave of large investments on the part of multinational companies, either through direct investments, buying companies that had gone bankrupt during the economic crisis, or through representatives.
Increase in Property Construction Encourages Sales
Since 2003, an economic growth in property investments in Argentina, of more than 20% annually, was registered, and this had a positive impact on DIY and gardening sales. By the same token, this situation caused inflation to rise and a shortage of products, and consequently the reopening of factories and an increase in imports.
Large Retail Stores Conquer in the Market
In recent years public preference has leaned towards large retail stores, and this led to expansion and an increase in the arrival of new competitors. Department stores, shopping centres and supermarkets grew with the opening of new premises in the large towns and cities, and this benefited the market as it increased the availability of products. The expansion in DIY retailers modified the structure of the business in Argentina and encouraged consumer spending. The small specialised commercial outlets, which had been the favourites for decades, have lost a great deal of business.
Do It Yourself Concept Grows
With expansion in the economy and the improvement in wages, the DIY mentality grew, also thanks to televising programmes, magazines, books and pamphlets that advertised and encouraged the concept. The role of the retail channel was fundamental and will continue to be so in the medium term, through the availability of courses and services on offer. In the next few years it is expected that there will be a modification in the way products are promoted, and also in distribution and packaging.
Table of contents
DIY AND GARDENING IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Another Year of Growth Following the Crisis
Large National Companies Grow and Multinationals Arrive
Increase in Property Construction Encourages Sales
Large Retail Stores Conquer in the Market
Do It Yourself Concept Grows
KEY TRENDS AND DEVELOPMENTS
Growth in the Economy Encourages Consumer Spending
Little Knowledge of DIY Concept, Although on the Increase
Height of Construction Industry Hits the Market
Large Companies Claim Territory Ahead of Small Producers
That Great Problem Called Distribution
New Sales Outlets and Greater Specialisation in Distribution
Demographic Changes Improve Performance of Gardening Sector
MARKET DATA
Table 1 Sales of DIY and Gardening by Sector: Value 2001-2006
Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2001-2006
Table 3 DIY and Gardening Company Shares 2004-2006
Table 4 DIY and Gardening Brand Shares 2004-2006
Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2001-2006
Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2006-2011
Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2006-2011
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
CERRO NEGRO SA - DIY AND GARDENING - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cerro Negro SA: Key Facts
Summary 3 Cerro Negro SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cerro Negro SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Cerro Negro SA: Competitive Position 2006
EASY ARGENTINA - DIY AND GARDENING - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Easy Argentina: Key Facts
Summary 7 Easy Argentina: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
FERRUM SA - DIY AND GARDENING - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Ferrum SA: Key Facts
Summary 9 Ferrum SA: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 10 Ferrum SA: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 11 Ferrum SA: Competitive Position 2006
INDUSTRIAS SICA SAIC - DIY AND GARDENING - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Industrias SICA SAIC: Key Facts
Summary 13 Industrias SICA SAIC: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 14 Industrias SICA SAIC: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 15 Industrias SICA SAIC: Competitive Position 2006
PREPAN SA - DIY AND GARDENING - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Prepan SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Prepan SA: Competitive Position 2006
DIY IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 8 Sales of DIY by Subsector: Value 2001-2006
Table 9 Sales of DIY by Subsector: % Value Growth 2001-2006
Table 10 DIY Company Shares by Retail Value 2004-2006
Table 11 DIY Brand Shares by Retail Value 2004-2006
Table 12 Sales of DIY by Distribution Format: % Analysis 2001-2006
Table 13 Forecast Sales of DIY by Subsector: Value 2006-2011
Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2006-2011
GARDENING IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 15 Sales of Gardening by Subsector: Value 2001-2006
Table 16 Sales of Gardening by Subsector: % Value Growth 2001-2006
Table 17 Gardening Company Shares by Retail Value 2004-2006
Table 18 Gardening Brand Shares by Retail Value 2004-2006
Table 19 Sales of Gardening by Distribution Format: % Analysis 2001-2006
Table 20 Forecast Sales of Gardening by Subsector: Value 2006-2011
Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2006-2011
DIY，Gardening，Argentina，DIY，园艺
