数据来源与研究方法：
- 对行业内相关的专家、厂商、渠道商、业务（销售）人员及客户进行访谈，获取最新的一手市场资料；
- 艾凯咨询集团对长期监测采集的数据资料；
- 行业协会、国家统计局、海关总署、国家发改委、工商总局等政府部门和官方机构的数据与资料；
- 行业公开信息；
- 行业企业及上、下游企业的季报、年报和其它公开信息；
- 各类中英文期刊数据库、图书馆、科研院所、高等院校的文献资料；
- 行业资深专家公开发表的观点；
- 对行业的重要数据指标进行连续性对比，反映行业发展趋势；
- 通过专家咨询、小组讨论、桌面研究等方法对核心数据和观点进行反复论证。
报告简介：
摘要
Clothing And Footwear in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
目录及图表
Product coverage
Clothing; Footwear
Executive summary
Textile Sector Still Crucial to the Clothing Industry
The textile sector in Turkey grew considerably since the 1990s and the signing of the Customs Union Agreement with the EU, but even so it was negatively affected by the growing popularity of cheap Chinese textile products that flooded the world market. Despite the 2001 economic crisis, which saw some textile companies diversify into other sector, textile production maintained its significance in the Turkish economy. With a huge and rapidly increasing population, the textile sector will continue to play an important part in Turkey's economy.
Companies Invest in Production Capacity and Design
Due to increasing Chinese and foreign competition, local companies changed their traditional strategies and started to invest heavily in increasing their production capacity and design facilities. Increasing production capacities allows them to take advantage of economies of scale and also to manufacture under license for third parties to supplement income from own brand sales. This additional income allowed local players to focus more on branding their own products and increasing brand awareness.
Growing Importance of Infant Clothing and Footwear
After the financial crisis in 2001, the Turkish economy underwent major improvements and many economic and financial areas stabilised. The direct effect of these positive changes was reflected in the retail market, but some sectors gained more than others, with infant clothing being one of them. After many years of falling birth and fertility rates, numbers started to rise again in 2005. This growth is expected to continue until at least 2010, which will fuel further growth in this subsector. With rising disposable incomes and smaller families, people also started to spend more on clothing and footwear for their children.
Volume Sales Will Rise, While Value Sales Fall
Clothing and footwear sales are set to register positive growth in volume terms in the coming years, but the forecast in value terms is less positive, with clothing sales stagnating and footwear sales set to fall. This will be due to a continued downward trend in average unit prices, as the market suffers further downward pressure on prices from low priced Chinese imports. Sales of higher priced garments and footwear made possible by rising disposable incomes will not be enough to offset increased volume purchases of low end products, as there are still significant regional differences in income levels.
Table of contents
CLOTHING AND FOOTWEAR IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
Textile Sector Still Crucial to the Clothing Industry
Companies Invest in Production Capacity and Design
Growing Importance of Infant Clothing and Footwear
Volume Sales Will Rise, While Value Sales Fall
KEY TRENDS AND DEVELOPMENTS
Companies Increase Focus on Distribution and Brand Awareness
Product Range Widening
MARKET DATA
Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006
Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006
Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006
Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006
Table 5 Clothing and Footwear Company Shares 2004-2006
Table 6 Clothing and Footwear Brand Shares 2004-2006
Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006
Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011
Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011
Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011
Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011
DEFINITIONS
Clothing
Footwear
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TURKEY
ALTINYILDIZ MENSUCAT VE KONFEKSIYON FABRIKALARI AS - CLOTHING AND FOOTWEAR - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Altinyildiz Mensucat ve Konfeksiyon Fabrikalari AS: Key Facts
Summary 3 Altinyildiz Mensucat ve Konfeksiyon Fabrikalari AS: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 4 Altinyildiz Mensucat ve Konfeksiyon Fabrikalari AS – Production Statistics 2006
COMPETITIVE POSITIONING
Summary 5 Altinyildiz Mensucat ve Konfeksiyon Fabrikalari AS: Competitive Position 2006
BBA BEYMEN BOGAZICI ALBOY MAGAZACILIK TEKSTIL SAN VE TIC AS - CLOTHING AND FOOTWEAR - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 BBA Beymen Bogazici Alboy Magazacilik Tekstil San ve Tic AS: Key Facts
Summary 7 BBA Beymen Bogazici Alboy Magazacilik Tekstil San ve Tic AS: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 8 BBA Beymen Bogazici Alboy Magazacilik Tekstil San ve Tic AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 9 BBA Beymen Bogazici Alboy Magazacilik Tekstil San ve Tic AS: Competitive Position 2006
EREN TEKSTIL TICARET VE SANAYI AS - CLOTHING AND FOOTWEAR - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Eren Tekstil Ticaret ve Sanayi AS: Key Facts
Summary 11 Eren Tekstil Ticaret ve Sanayi AS: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 12 Eren Tekstil Ticaret ve Sanayi AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Eren Tekstil Ticaret ve Sanayi AS: Competitive Position 2006
SARAR GIYIM SANAYI VE TICARET AS - CLOTHING AND FOOTWEAR - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Sarar Giyim Sanayi ve Ticaret AS: Key Facts
Summary 15 Sarar Giyim Sanayi ve Ticaret AS: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 16 Sarar Giyim Sanayi ve Ticaret AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 17 Sarar Giyim Sanayi ve Ticaret AS: Competitive Position 2006
TEMA MAGAZACILIK HIZMETLERI TICARET AS - CLOTHING AND FOOTWEAR - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Tema Magazacilik Hizmetleri Ticaret AS: Key Facts
Summary 19 Tema Magazacilik Hizmetleri Ticaret AS: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
Summary 20 Tema Magazacilik Hizmetleri Ticaret AS: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 21 Tema Magazacilik Hizmetleri Ticaret AS: Competitive Position 2006
CLOTHING IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 12 Sales of Clothing by Subsector: Volume 2001-2006
Table 13 Sales of Clothing by Subsector: Value 2001-2006
Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006
Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006
Table 16 Sales of Men's Outerwear by Type 2001-2006
Table 17 Sales of Women's Outerwear by Type 2001-2006
Table 18 Sales of Childrenswear by Type 2001-2006
Table 19 Clothing Company Shares by Retail Value 2004-2006
Table 20 Clothing Brand Shares by Retail Value 2004-2006
Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006
Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011
Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011
Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011
Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011
FOOTWEAR IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Footwear by Subsector: Volume 2001-2006
Table 27 Sales of Footwear by Subsector: Value 2001-2006
Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006
Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006
Table 30 Sales of Footwear by Type 2001-2006
Table 31 Footwear Company Shares by Retail Value 2004-2006
Table 32 Footwear Brand Shares by Retail Value 2004-2006
Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006
Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011
Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011
Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011
Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011
服装土耳其
