美国商业应用软件投资影响因素分析

报告简介：

摘要

When it comes to marketing and selling software products and services, it is crucial to know who is making the final investment decisions and what their purchasing drivers and pain points are. While there are some similarities that exist among businesses regarding IT investment—such as the reputation of the provider is an important decision-making criterion and the C-level is usually involved in final decisions—there also exist major differences between large and small US businesses when planning these investments.

This report covers four topics that help to identify not only who is making crucial organizational business software purchasing decisions, but also what influences those decisions:

• What size-of-business segments are using, or will use business management applications such as CRM, ERP, etc.?
• Who is the organization's final decision maker with regard to business management software implementations?
• What business events, or triggers, affect software investment decisions?
• What information sources influence the selection of software products or services?

Survey data in this report is broken out into three US business segments: small, mid-sized, and large business. Data is further broken out by sub-segments within these three segments. Survey data in these sub-segment breakouts is compared to weighted results from respondents across the entire US market.

目录及图表

As Size of Business Increases, So Does IT Department Influence

Use of Business Management Applications

Use of Business Management Applications

Who is the Final Decision-Maker?

What Affects Investment in Business Software?

What Information Influences Selection of Business Software Products and Services?

Methodology

List of Tables

Table 1. Current or Future Use of Business Management Applications, Total US Market by Size Segment

Table 2. Current or Future Use of Business Management Applications, Small Business Sub-Segment

Table 3. Current or Future Use of Business Management Applications, Mid-Sized Sub-Segment

Table 4. Current or Future Use of Business Management Applications, Enterprise Sub-Segment

Table 5. Final Decision-Maker Regarding Business Management Application Implementations, Total US Market by Size Segment

Table 6. Final Decision-Maker Regarding Business Management Application Implementations, Small Business Sub-Segment

Table 7. Final Decision-Maker Regarding Business Management Application Implementations, Mid-Sized Sub-Segment

Table 8. Final Decision-Maker Regarding Business Management Application Implementations, Enterprise Sub-Segment

Table 9. Business Events or Triggers that Affect Software Investment, Total US Market by Size Segment

Table 10. Business Events or Triggers that Affect Software Investment, Small Business Sub-Segment

Table 11. Business Events or Triggers that Affect Software Investment, Mid-Sized Sub-Segment

Table 12. Business Events or Triggers that Affect Software Investment, Enterprise Sub-Segment

Table 13. Information Sources that Influence Selection of Software Products/Services, Total US Market by Size Segment

Table 14. Information Sources that Influence Selection of Software Products/Services, Small Business Sub-Segment

Table 15. Information Sources that Influence Selection of Software Products/Services, Mid-Sized Sub-Segment

Table 16. Information Sources that Influence Selection of Software Products/Services, Enterprise Sub-Segment

List of Figures

Figure 1. Current or Future Use of Business Management Applications, Weighted Total US Market

Figure 2. Final Decision-Maker Regarding Business Management Application Implementations, Weighted Total US Market

Figure 3. Business Events or Triggers that Affect Software Investment, Weighted Total US Market

Figure 4. Information Sources that Influence Selection of Software Products/Services, Weighted Total US Market