数据来源与研究方法：

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  • 艾凯咨询集团对长期监测采集的数据资料；
  • 行业协会、国家统计局、海关总署、国家发改委、工商总局等政府部门和官方机构的数据与资料；
  • 行业公开信息；
  • 行业企业及上、下游企业的季报、年报和其它公开信息；
  • 各类中英文期刊数据库、图书馆、科研院所、高等院校的文献资料；
  • 行业资深专家公开发表的观点；
  • 对行业的重要数据指标进行连续性对比，反映行业发展趋势；
  • 通过专家咨询、小组讨论、桌面研究等方法对核心数据和观点进行反复论证。

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报告简介：

加纳移动市场概况及统计研究报告

摘要

Since launching the first cellular mobile network in sub-Saharan Africa in 1992, Ghana has become one of the continent’s most vibrant mobile markets with four competing operators. A fifth and sixth network have been licensed and will create additional competition from 2008/09. The recent highly competitive bidding in the privatisation of the country’s two fixed-line operators, who also hold mobile licences, indicates the huge potential that is seen in the market despite the already intense competition. At a market penetration of only around 35%, opportunity continues to exist in the provision of basic voice services as well as Internet access through the mobile networks, given the country’s poorly developed fixed-line infrastructure.

目录及图表

  • 1. Synopsis
  • 2. Overview of Ghana’s mobile market
    • 2.1 Mobile statistics
    • 2.2 Fifth and sixth mobile licence
  • 3. Regulatory issues
    • 3.1 Licensing
    • 3.2 Tariffs
    • 3.3 Interconnect
    • 3.4 Taxation
    • 3.5 Mobile Number Portability (MNP)
  • 4. Mobile technologies
    • 4.1 Third generation mobile (3G)
  • 5. Major mobile operators
    • 5.1 Ghana Telecom (OneTouch)
      • 5.1.1 Network development and coverage
      • 5.1.2 Services
    • 5.2 MTN Ghana (formerly ScanCom, Spacefon Areeba)
      • 5.2.1 Network development and coverage
      • 5.2.2 Services
      • 5.2.3 Average revenue per user (ARPU)
    • 5.3 Millicom Ghana (Mobitel, Tigo)
    • 5.4 Kasapa
  • 6. Mobile voice services
    • 6.1 Prepaid services
    • 6.2 Satellite mobile
  • 7. Mobile data services
    • 7.1 Short Message Service (SMS)
    • 7.2 Multimedia Messaging Service (MMS)
    • 7.3 GPRS, EDGE, WAP
    • 7.4 BlackBerry
    • 7.5 Mobile TV
  • 8. Mobile content and applications
    • 8.1 Mobile banking
    • 8.2 M-payments
  • 9. Related reports
  • Table 1 – Mobile operators, subscribers and annual change – 2007
  • Table 2 – Mobile subscribers and penetration rate – 1995; 1997; 1999 - 2007
  • Table 3 – MTN Ghana monthly ARPU – 2002 - 2008

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